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About

Making complex products feel simple.

I’m Carlos Custódio, a Product Designer specialized in enterprise UX and complex systems for fintech, B2B and SaaS.

9+years designing digital products
50+features shipped to production
7+industries: fintech, enterprise, AI, SaaS...
Portrait of Carlos CustódioOpen to new projects

I started in 2009 as a graphic designer, moved into web design and front-end, and found my place in UX and product design. That path still shapes how I work: I care about the craft and I understand how things get built.

Over the years I’ve designed digital financial platforms across mobile apps, internet banking and backoffice, as well as ITSM, low-code and AI products, corporate investment banking, ticketing and agribusiness platforms.

I work across the whole arc: user research and usability testing, information architecture and critical flows, design systems built from scratch, and close alignment with PMs, engineers and stakeholders until it ships.

The journey so far

From graphic design and global marketplaces like Envato and 99designs to product teams building complex platforms.

  1. 2023 — Now

    Sr. UX/UI Specialist · Magnum SCD

    Leading design for the full digital financial platform, from mobile app and internet banking to backoffice, and building its design system from scratch.

  2. 2024 — 2026

    Senior Product Designer · Run2biz

    Evolved the ITSM platform and redesigned the low-code and service desk products, plus MVPs integrating artificial intelligence.

  3. 2023

    Senior UX/UI Designer · Tecla T

    End-to-end design of an online ticketing platform, from event discovery to checkout and the backoffice behind it.

  4. 2022 — 2023

    Senior UX/UI Designer · Sciensa

    Research, prototypes and validation for clients across different segments, including a corporate investment banking product.

  5. 2020 — 2022

    UX Designer · Rehagro

    Digital products, websites and internal platforms for agribusiness education and technology hubs.

  6. 2017 — 2019

    UI Designer · Envato

    Interface design and interactive prototypes held to the quality bar of a global digital assets marketplace.

  7. 2013 — 2017

    Designer · Freelancer.com

    Design and front-end projects for international clients, built with WordPress, HTML, Bootstrap and React.

  8. 2011 — 2013

    Web Designer · 99designs

    Web design for brands worldwide through competitive projects with tight briefs and deadlines.

  9. 2009 — 2011

    Graphic Designer · Agência Trunfo

    Visual projects from concept to delivery for brands and campaigns, with a focus on digital performance.

How I work

Four habits that show up in every project, whatever the size.

01

Decide with real data

User research, usability tests and heuristic reviews ground every product decision, not assumptions.

02

Make complexity clear

Dense, regulated workflows deserve interfaces that feel simple, accessible and easy to trust.

03

Design with engineers

A background in front-end makes handoffs a conversation, with constraints built into the design from the start.

04

Connect design to business

I align PMs, engineers and stakeholders so each design decision maps to a clear business goal.

Beyond the screen

Some things that keep me curious when I’m not designing.

Life outside work 5 photos
Waterfall at a weekend trail
NatureWeekend trails
My dog resting on a blanket
My dogBest co-worker
Carlos with family, sharing a hug
FamilyAlways first
Beach under a clear blue sky
The seaRecharging
Carlos smiling by a window with a laptop
Deep workCoffee & ideas

Kind words from teammates

What it’s like to build products together.

“Handoffs with Carlos feel like pairing. The edge cases are already thought through.”

JMJoão MilitãoSoftware Engineer

“Carlos brings research into every conversation without slowing the team down.”

TKTseng KangSr. Product Manager

“He made our design system something people wanted to use, not something they had to.”

LSLaura SantosPartner Consulting

Let’s turn complexity into clarity together.